Webhooks — Universal Bridge for Any System
Need to connect CRM to a system we don't have a native integration for? Webhooks are the universal answer. Incoming webhooks accept JSON from any source; outgoing webhooks notify external systems when CRM events happen. No coding, just URLs and field mapping.
Understanding the Problem
Pre-built integrations cover popular tools, but every business has at least one unique system — a custom ERP, a proprietary inventory tracker, a niche industry tool. Webhooks bridge them all. TeknoVesta exposes webhook endpoints that accept structured JSON: pipe data from your warehouse system, custom shop floor app, or in-house lead tracker. Outgoing webhooks fire when CRM events happen (lead created, deal won, customer signed) — send notifications to Slack, your accounting system, or trigger workflows in Zapier/Make.
Core Modules
Incoming Webhook URLs
Each integration generates a unique URL. External systems POST JSON to it; CRM creates or updates records. Format-agnostic — map any JSON structure to CRM fields.
Outgoing Webhook Triggers
Configure events: when lead created, when deal stage changes, when invoice sent. CRM POSTs JSON to your specified URL. Retry on failure with exponential backoff.
Field Mapping Editor
Visual JSON field mapper. Drag external JSON keys to CRM fields. Transformations supported (uppercase, date parsing, default values).
Authentication Options
Secure incoming webhooks with API keys, signing secrets (HMAC), or IP allowlist. Outgoing webhooks support custom headers, basic auth, bearer tokens.
KVKK & GDPR Compliance
Webhook payloads logged for audit. Customer data flowing via webhooks tracked with source and timestamp. EU/Turkey region processing.
How It Works
Choose Webhook Direction
Incoming (receive data) or outgoing (send notifications). Both supported per integration.
Generate URL or Configure Trigger
For incoming: CRM generates unique URL, you paste in external system. For outgoing: pick event trigger (lead created, deal won, etc.), enter destination URL.
Map Fields
Visual mapping tool. For incoming, drag JSON keys to CRM fields. For outgoing, define which CRM fields go in the payload.
Test
Built-in test mode: incoming, send sample JSON; outgoing, trigger sample event. Verify mapping before going live.
Activate
Toggle live. Webhooks run in real-time. Failure tracking and retry logic built in.
Key Benefits
Universal Integration Layer
No native integration for your system? Webhooks bridge anything that can POST or receive JSON. ~90% of business systems support webhooks.
No Coding Required
Visual mapping replaces custom integration code. What used to need a developer week becomes a 30-minute setup.
Real-Time Reliability
Webhooks fire in seconds. Retry on failure (exponential backoff up to 24 hours) ensures eventual delivery even if destination is briefly down.
Frequently Asked Questions
What if my external system uses XML or SOAP, not JSON?
TeknoVesta supports JSON primarily. For XML/SOAP systems, use a middleware like Zapier or Make to convert. Or, our outgoing webhooks can be configured with custom payload templates.
How secure are webhooks?
Incoming: HMAC signing secret ensures only authorized senders. IP allowlist for additional security. Outgoing: HTTPS only, custom auth headers supported. All payloads encrypted in transit.
What's the difference between webhooks and the API?
Webhooks are event-driven (push when something happens). API is request-driven (pull on demand). For real-time event sync, webhooks. For batch operations or queries, API. Most integrations use both.
Ready to connect your tools?
Get in touch to see how TeknoVesta integrates with your existing systems.
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