Gravity Forms CRM — Built-In Webhooks, Native Integration
Gravity Forms includes a Webhooks add-on bundled with every Pro and Elite license. Add a webhook feed pointing to TeknoVesta, and every submission becomes a structured CRM lead — multi-page forms, conditional logic, and file uploads all preserved.
Understanding the Problem
Gravity Forms is the heavyweight WordPress form builder used by enterprises, agencies, and complex B2B sites. It supports multi-page forms, advanced conditional logic, file uploads, calculations, and dozens of third-party add-ons. Most importantly for our purposes: Gravity Forms includes a native Webhooks add-on that ships free with every Pro and Elite license. TeknoVesta uses this built-in add-on: generate a webhook URL in the CRM, create a new webhook feed in your Gravity Form, paste the URL, and submissions flow into structured CRM leads with field mapping configured on the TeknoVesta side. No third-party plugin, no compatibility risk, no maintenance burden.
Core Modules
Uses Gravity's Built-In Webhooks Add-On
Gravity Forms Pro and Elite licenses include the Webhooks add-on at no extra cost. Activate it once; every form can have webhook feeds.
Multi-Page Form Support
Gravity's multi-page forms send the complete submission on final page. CRM receives all field values from all pages as one structured lead.
Conditional Logic Preserved
Conditional field visibility state included in webhook payload. CRM knows which fields the user actually saw and answered.
File Upload Handling
Gravity Forms file uploads attach to the webhook payload as URLs. TeknoVesta downloads and links files to the CRM contact.
Conditional Webhook Routing
Different form responses can trigger different TeknoVesta webhooks — VIP customers route to senior reps, low-priority leads to junior team.
KVKK & GDPR Compliance
Gravity's consent fields flow through webhook to CRM opt-in tracking. Audit logs include consent state, IP address, and timestamp.
How It Works
Generate Webhook URL in CRM
In TeknoVesta dashboard, add new Gravity Forms integration. A unique webhook URL is generated.
Open Gravity Form Settings
In WordPress admin, go to Forms → [Your Form] → Settings → Webhooks. (If "Webhooks" is missing, activate the Webhooks add-on under Forms → Add-Ons.)
Create Webhook Feed
Click "Add New" feed. Paste the TeknoVesta URL. Set Request Method to POST and Request Format to JSON. Save.
Send Test Submission
Submit your form once. TeknoVesta detects field structure and prompts you to map Gravity field IDs to CRM properties.
Map Fields & Go Live
Drag-and-drop field mapping in TeknoVesta dashboard. Live submissions create structured CRM leads automatically.
Key Benefits
No Extra Plugin Cost
Webhooks add-on is included free with Gravity Pro/Elite. No additional license or plugin to purchase.
Enterprise-Grade Reliability
Gravity's webhooks are battle-tested across thousands of high-volume sites. Built-in retry logic and error handling.
Preserves Complex Form Logic
Multi-page flows, conditional logic, calculations, and dynamic content all captured intact through the webhook payload.
Add-On Friendly
Works alongside Gravity's PayPal, Stripe, Mailchimp, Slack, and other add-ons. Webhook fires after all add-on actions complete.
Frequently Asked Questions
Does this require Gravity Forms Pro or Elite?
Yes. The Webhooks add-on is included with Pro ($259/year) and Elite ($359/year) licenses, but not Basic ($59/year). Basic users can upgrade or use Contact Form 7 + free webhook add-on instead.
Can I send the same form to multiple destinations?
Yes. Gravity Forms supports multiple webhook feeds per form. You can send to TeknoVesta, Slack, Zapier, and any other endpoint simultaneously. TeknoVesta does not interfere with other webhooks.
What about Gravity's conditional logic for webhook firing?
Fully supported. Use Gravity's conditional logic settings to fire the webhook only when specific conditions are met (e.g., only for enterprise leads, only for forms with budget over X amount).
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